semester 1, semester 2, year 3
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I. double project

summary

year 3 > semester 1 & 2
40 credits
400 hours learning hours

the double project should be seen within one of the course’s primary aims which is to foster students’ independent learning and development within a guided environment.

by the time you reach year 3, you should be in a clearer position as regards which parts of the course constitute the main focus of your interest

different factors will be important for each student, you may want to ensure that the project has specific relevance for your future employment

alternatively you may be more interested in having more creative freedom or you may see the double project as a way of developing your interest in research.

the double project allows for these different emphases.

the project will last throughout the final year of the course – two modules in the first in semester 1 and the second in semester 2

possible examples are:

  • 3D animation and environments
  • interfaces and their changing nature
  • open ended self directed research
  • games construction and prototyping
  • contemporary digital art
  • interactive environments
  • web-casting and digital art
  • soundscapes and responsive audio on the web
  • interactive narrative
  • DVD development
  • interactive video
  • interactive TV
  • portable or mobile access to the internet
  • Cross cultural developments on the web internet and its implications
  • the web in the community
  • selling on the web
  • a client lead brief
  • D&AD brief (download 11/12 briefs from www.dandad.org)

groups of 3-4 students may also work together on the production of a single production but must make clear in all their documentation exactly which member of the group is responsible for which aspect

module leader

mark owen > workname@me.com

aims and outcomes

aims

  • To enhance various personal skills – planning, self-management, communication, problem-solving.
  • To demonstrate your ability to draw upon your experience of other modules and integrate this in your project

outcomes
upon completion of this module, the student will be able to:

  • Agree and record terms of reference.
  • Plan and agree a schedule for a project.
  • Research and evaluate the context for your artefact.
  • Produce and present a suitable artifact that communicates in the intended manner.
  • Utilise to advantage many of the intrinsic characteristics of the media chosen.
  • Critically analyse the work produced (both Artifact and contextual research) and the methodology employed.

assessment

there are 5 assessments at key stages throughout the module  – these are critical points in the development of an extended and sustained development process – you should plan your time around these and work to a schedule established by yourself

PLUS…..
You must also submit and electronic workbook

The Electronic Workbook
The electronic workbook should record, document and reflect upon all the work you do on the module. It should include the work you do in the sessions, in your own time and your research around the area. It can include things that didn’t work and avenues you have abandoned alongside your progress to the final outcome.
A blog is an ideal vehicle to record this. if you use one blog across all modules be sure to use categories to separate the modules out.

assignment 1 > statement of intent

This will count for 20% of the module assessment All completed proposals handed in to Mark Owen by: end of week 3

this should be a clear statement of intention with a timetable and breakdown as to how the Project will be managed.
it will also include a specification with the important features of final delivery of the piece
minimum 500 words
you will each have 2 minutes to verbally present your project
(imagine I am difficult to reach arts council funding manager who you have managed to meet in a lift and this is your chance to sell your idea in order to secure funding – no keynote, no computer, just verbal – 2 mins maximum, prepare or it – literally imagine you have 2 minutes in a lift with me)

also needed  a paper copy (500 words), a pdf and you should also have set up a blog to record your thoughts, progress, ideas, relevant material and you can also post your ass.1 submission pdf there too – please submit the url

there may be resource implications to this so it is important that this is as accurate as possible

grading criteria 1

  • First – 70%+
    A first is awarded for work that shows evidence of extensive and relevant reading and an outstanding grasp of the major issues in the field. This knowledge will have been applied to an analysis of the Project with insight and independence of thought. Arguments and the presentation of evidence will engage issues raised by the Project and demonstrate sophisticated reasoning. It will be communicated fluently in an exceptionally clear and well-designed layout. The Project proposal will be written clearly and concisely and provide all information required. It will demonstrate that the Project is achievable with the time and resources available.
  • 60-69%
    An upper second is awarded when there is clear evidence of knowledge and understanding of major issues in the field and the ability to apply this to the planning and contextual analysis of the Project. Relevant evidence will be discussed with consistency and fluency and address issues raised by the project. It will be well designed and written in a grammatically correct form. The Project proposal will provide all the necessary information and show that the Project is achievable.
  • 50-59%
    A lower second is awarded when there is evidence of some knowledge and a partial understanding of major issues in the field and the ability to apply this, but in a limited and often derivative way, to the contextual analysis for the Project. It will, in general, be clearly written but may show a limited ability to develop ideas, and arguments may lack structure and coherence in places. Layout and design will be of an adequate standard. The Project proposal may lack some information and will have only adequate planning.
  • 40-49%
    A third is awarded when students show a very limited understanding of the major issues in the field and only an adequate ability to apply this for the contextual analysis. There may be major weaknesses in clarity of expression but there should be some ability to marshall arguments into a coherent structure. Application of typographic skills to the layout will be adequate. The Project proposal will be adequately written and my lack important information. Planning may only be of an adequate standard and indicate that the Project may not be achievable with the time and resources available.
  • 39% or less
    A fail is awarded when students do not demonstrate that they have understood the major issues in the field. There will be almost no ability to apply relevant theories to the contextual analysis for the Project. There may be a very limited ability to marshall the relevant evidence and arguments. It may be incoherent, poorly structured and badly designed. The Project proposal will be badly written, show poor planning and lack important information. The proposal may be so inadequate that the project is judged not viable.

assignment 2 > interim presentation

tuesday 12th december 2014 – 9am

individual times are on the blog

This will count for 20% of the module assessment
You must make available

  1. A Project Log with information about how the student has approached the Project development.
  2. a 10 minute talk about their work-  10 minutes includes any questions and feedback – aim for 5-6minutes MAXIMUM
  3. 3 High resolution images (300 dpi) – these need to be prepped as if ready to be printed at A2

(Presentations will take the place during week 10. A timetable for presentations will be published on KCDA)

grading criteria 2

  • 70%+
    A first is awarded when a challenging brief has been established and the resultant artifact fulfils the brief with exceptional flair, imagination and technical accomplishment. Evidence of exploration, decisions and thought processes that led to the final design will be shown in rough work and supporting material. Work will be presented in an appropriate format. All items will be clearly displayed and properly labelled. The presentation is clearly structured, maintaining a high level of audience interest.
  • 60-69%
    An upper second is awarded when the product fulfils the brief with imagination and a high level of technical competence. Rough work that shows research and thought processes will be included. Work will be presented in an appropriate format. All items will be clearly displayed and properly labelled.
  • 50-59%
    A lower second is awarded when the product may not wholly fulfil the brief although the work will be of an acceptable level of execution and technical competence. Little rough work or evidence of research may be included. Work may be presented in an inappropriate format and be inadequately displayed and labelled.
  • 40-49%
    A third is awarded when the product only partially answers the brief and the work meets only an acceptable level of execution and technical competence. Minimal rough work and evidence of research will be included. Work will be only adequately presented.
  • 39% or less
    A fail is awarded when the product does not answer the brief and the work does not meet an acceptable level of execution or technical competence. Rough work and evidence of research may be omitted. Presentation of work will be inadequate.

assignment 3 > completed part 1 of the double project

This will count for 60% of the module assessment

This must be complete in its own right but may be the first stage in the development of their Double Project Part 2 which will carry through to semester 2 – be sure to discuss this with your tutor before christmas so it is clear what this may mean for your project

you should present this as a kick starter style video – all of your projects are candidates for kickstarted funding – assignment 3 is the point at which you would potentially push it out there to secure funding – the project needs to be complete in some sense but still allow development and finalising of concept in semester 2

make sure you look at kickstarted and the good examples of what videos do and how

remember – in the end this is about your project not about the video – it is just how we want you to present it but it will make a difference

DONT ACTUALLY MAKE A KICK STARTE VIDEO – DON”T INCLUDE THE WORD KICKSTARTER!!!

deadline – week 14

  1. Completed Double project (Part 1) on DVD with all supporting work – presented as a kickstarter video – 2- 5 minutes 1280 720
  2. 3 High resolution images (300 dpi) must be included with the assessment
  3. Evaluation of 500 words in which you examine the production processes involved.

grading criteria 3

  1. 70%+
    A first is awarded when a challenging brief has been established and the resultant artifact fulfils the brief with exceptional flair, imagination and technical accomplishment. Evidence of exploration, decisions and thought processes that led to the final design will be shown in rough work and supporting material. Work will be presented in an appropriate format. All items will be clearly displayed and properly labelled. The presentation is clearly structured, maintaining a high level of audience interest.
  2. 60-69%
    An upper second is awarded when the product fulfils the brief with imagination and a high level of technical competence. Rough work that shows research and thought processes will be included. Work will be presented in an appropriate format. All items will be clearly displayed and properly labelled.
  3. 50-59%
    A lower second is awarded when the product may not wholly fulfil the brief although the work will be of an acceptable level of execution and technical competence. Little rough work or evidence of research may be included. Work may be presented in an inappropriate format and be inadequately displayed and labelled.
  4. 40-49%
    A third is awarded when the product only partially answers the brief and the work meets only an acceptable level of execution and technical competence. Minimal rough work and evidence of research will be included. Work will be only adequately presented.
  5. 39% or less
    A fail is awarded when the product does not answer the brief and the work does not meet an acceptable level of execution or technical competence. Rough work and evidence of research may be omitted. Presentation of work will be inadequate

assignment 4 > project proposal and contextual analysis

Synopsis : handed in week 1 semester 2
Research: Contextual analysis and evaluation (1000 words) Specification of Artifact format (single side of A4)
Project plan : gant chart

You should have prepared a synopsis and agreed a project tutor before the end of the first semester. Two copies of this should be handed in: one to the module leader, the other to your project tutor.

grading criteria 4

  • 70%+
    A first is awarded for work that shows evidence of extensive and relevant reading and an outstanding grasp of the major issues in the field. This knowledge will have been applied to an analysis of the Project with insight and independence of thought. Arguments and the presentation of evidence will engage issues raised by the Project and demonstrate sophisticated reasoning. It will be communicated fluently in an exceptionally clear and well-designed layout. The Project proposal will be written clearly and concisely and provide all information required. It will demonstrate that the Project is achievable with the time and resources available.
  • 60-69%
    An upper second is awarded when there is clear evidence of knowledge and understanding of major issues in the field and the ability to apply this to the planning and contextual analysis of the Project. Relevant evidence will be discussed with consistency and fluency and address issues raised by the project. It will be well designed and written in a grammatically correct form. The Project proposal will provide all the necessary information and show that the Project is achievable.
  • 50-59%
    A lower second is awarded when there is evidence of some knowledge and a partial understanding of major issues in the field and the ability to apply this, but in a limited and often derivative way, to the contextual analysis for the Project. It will, in general, be clearly written but may show a limited ability to develop ideas, and arguments may lack structure and coherence in places. Layout and design will be of an adequate standard. The Project proposal may lack some information and will have only adequate planning.
  • 40-49%
    A third is awarded when students show a very limited understanding of the major issues in the field and only an adequate ability to apply this for the contextual analysis. There may be major weaknesses in clarity of expression but there should be some ability to marshall arguments into a coherent structure. Application of typographic skills to the layout will be adequate. The Project proposal will be adequately written and my lack important information. Planning may only be of an adequate standard and indicate that the Project may not be achievable with the time and resources available.
  • 39% or less
    A fail is awarded when students do not demonstrate that they have understood the major issues in the field. There will be almost no ability to apply relevant theories to the contextual analysis for the Project. There may be a very limited ability to marshall the relevant evidence and arguments. It may be incoherent, poorly structured and badly designed. The Project proposal will be badly written, show poor planning and lack important information. The proposal may be so inadequate that the project is judged not viable.

assignment 5 > final product

submission:

  • full realisation of project
  • decision and justification Diary (A4)
  • critical appraisal of work produced and methodology employed (1000 words)
  • presentation (15 minutes – this will be part of the Degree Show)
    communication to audience
    clarification from questions

This is the fifth assessment point which is weighted at 70% of Double Project Part 2 module assessment.

deadline – week 15

grading criteria 5

  • 70%+
    A first is awarded when a challenging brief has been established and the resultant artifact fulfils the brief with exceptional flair, imagination and technical accomplishment. Evidence of exploration, decisions and thought processes that led to the final design will be shown in rough work and supporting material. Work will be presented in an appropriate format. All items will be clearly displayed and properly labelled. The presentation is clearly structured, maintaining a high level of audience interest.
  • 60-69%
    An upper second is awarded when the product fulfils the brief with imagination and a high level of technical competence. Rough work that shows research and thought processes will be included. Work will be presented in an appropriate format. All items will be clearly displayed and properly labelled.
  • 50-59%
    A lower second is awarded when the product may not wholly fulfil the brief although the work will be of an acceptable level of execution and technical competence. Little rough work or evidence of research may be included. Work may be presented in an inappropriate format and be inadequately displayed and labelled.
  • 40-49%
    A third is awarded when the product only partially answers the brief and the work meets only an acceptable level of execution and technical competence. Minimal rough work and evidence of research will be included. Work will be only adequately presented.
  • 39% or less
    A fail is awarded when the product does not answer the brief and the work does not meet an acceptable level of execution or technical competence. Rough work and evidence of research may be omitted. Presentation of work will be inadequate.

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